WWF Teams Up with GCash to Plant Trees from ‘Virtual to Actual’

June 2019

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WWF-Philippines Forester Jans Reyes (right) assists GCash President and CEO Anthony Thomas in planting a seedling in Ipo watershed. Photograph © Kim Rodriguez / WWF-Philippines

From providing habitat to a number of species to helping mitigate climate change, forests prove to be an integral part of our ecosystem. Unbeknown to some, forests are also crucial in protecting watersheds and regulating water supply. The World Wide Fund for Nature (WWF) Philippines has been hard at work in restoring forest cover in the country, thus contributing to improved water security. This year, WWF teamed up with leading mobile wallet, GCash, for the reforestation and protection of 300 hectares in Ipo watershed.

Forests for water

Billions of people all over the world depend on forests for resources such as food, shelter, and even water. Healthy forests in watersheds serve as natural filters, responsible for safeguarding the quality of water. Through its Forests for Water project, WWF-Philippines has been working towards the restoration of forests in Ipo watershed.

“It is not common knowledge that when you plant trees you also ensure water. This is the primary and most important function of the forest which is why we have continually been working to improve its state through our Forests for Water project,” said WWF-Philippines President and CEO Joel Palma.

Almost 18 million people rely on Ipo watershed with 98% of Metro Manila’s water supply coming from the Angat-Umiray-Ipo watershed system. Despite this fact, forest cover in the area has declined from 85% to 40% in recent years. The Forests for Water program goes beyond the planting of trees as it also focuses on forest management to ensure the growth and protection of trees. This includes both the reforestation of denuded areas and rehabilitation and enhancement of existing forests.

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GCash and WWF-Philippines teams visit the community in Ipo watershed. Photograph © Kim Rodriguez / WWF-Philippines

From virtual to actual: GCash Forest

Coinciding with Philippine Arbor Day, GCash, in partnership with WWF-Philippines, launched GCash Forest on June 25. This is a new feature in the GCash app that allows users to take part in restoring forests by reducing their own carbon footprint. Through this, individuals will be able to plant virtual trees in the app which will then be matched by GCash with actual trees planted in Ipo watershed.

To plant a tree in the app, users must collect ‘green energy’ by doing everyday actions that reduce carbon consumption in the real world. This includes activities like using personal tumblers in partner cafes and opting for reusable utensils when ordering food for delivery. Once enough energy points are acquired, users can now select their tree and plant it through the app.

As partners of this initiative, WWF-Philippines will be responsible in identifying the suitable trees to be planted in the forest and ensuring its proper growth under their Forests for Water program.

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GCash, WWF-Philippines, and other partners launch new app feature to help restore forests. In photo during the ceremonial tree planting, from left to right, are Chris Manguera (GCash Head of Marketing and App Product Group), Joel Palma (WWF-Philippines President and CEO), Anthony Thomas (GCash President and CEO), Titon Mitra (UNDP Resident Representative) and Ney Villasenor (GCash Vice President and Group Head for Corporate Communications). Photograph © Kim Rodriguez / WWF-Philippines

Together possible

“Our partnership with GCash is very important as it helps secure water for millions of Filipinos. We need everybody’s help to be able to improve the current state of our forests and GCash Forest brings together organizations, companies, and individuals to act on this pressing environmental issue,” Palma adds as he assesses the benefits of green technology.

In addition to WWF-Philippines, GCash Forest is also supported by the Department of Environment and Natural Resources (DENR) and the Biodiversity Finance Initiative Philippines (BIOFIN).

With over 20 million GCash users in the country, WWF-Philippines believes in the positive impact this new app feature could bring in protecting Metro Manila’s main water source through the restoration of forests. Through initiatives like this, everyone can work together to make a more sustainable future a possibility.

For more information, please contact:

Paolo Pagaduan
Program Manager
ppagaduan@wwf.org.ph

For Corporate Partnerships, please contact: 

Cloda Urquico
Corporate Partnerships Manager
curquico@wwf.org.ph

For media arrangements, please contact:

Dan Ramirez
Communications & Media Manager
dramirez@wwf.org.ph