A Clearer Vision for our Environmental Future: WWF-Philippines and Owndays Partner for Cases For Change
December 2019
Representatives from Owndays turning over the Php 500,000 donation collected from the Cases for Change campaign to representatives from WWF-Philippines during the hand-over ceremony held at the WWF-Philippines Headquarters.
L-R: Mr. Aki Tanaka, Owndays’ Regional Manager; Mr. Vohne Yao, Owndays’ Managing Director in the Philippines; Mr. Joel Palma, WWF-Philippines’ Executive Director; Mr. Kent Rebultan, WWF-Philippines’ Assistant Manager for Brand and Innovative Partnerships; and Mr. Ismael Cabigao, WWF-Philippines’ Head of Marketing and Resource Generation. Photo © Owndays
From April to October 2019, the World Wide Fund for Nature (WWF) Philippines partnered with Owndays for the Cases for Change campaign, which aims to show Filipinos a clearer and more beautiful vision of a sustainable future through environmental education. Owndays, an optical outfit present all over Asia and in Australia, dreams of enriching the lives of others through the gift of vision and when it comes to environmental protection and conservation, they believe that education is the best way to achieve a clearer vision. Limited edition eyeglass cases were sold across different branches all over the Philippines and 100% of the sales profit were donated to WWF-Philippines’ environmental education efforts, amounting to a total of Php 500,000.
Present during the hand-over ceremony held at the WWF-Philippines Headquarters were Mr. Jose Angelito Palma, Executive Director of WWF-Philippines and Mr. Vohne Yao, Managing Director of Owndays.
The Cases for Change designs for PAWS, WWF-Philippines, and World Vision displayed at Owndays’ flagship store in SM Megamall. Photo © Owndays
“At Owndays, we believe that change can make the world look more beautiful and will enable Filipinos to live more harmoniously with nature. This is why we have partnered with organizations like WWF-Philippines because we know that the gift of vision should not just be taken literally; a bright vision will help steer individuals towards a better future for us and our planet,” says Yao. “We made it very simple for Filipinos to participate in the Cases for Change campaign. All they had to do was to purchase one of our specially-designed collaboration cases and 100% of sales will go to the non-profit organization of their choice.” Aside from WWF-Philippines, the Cases for Change campaign also partnered with the Philippine Animal Welfare Society (PAWS) for animal welfare and World Vision for child empowerment.
“We are very thankful for Owndays for choosing WWF-Philippines as their beneficiary for environmental protection through the Cases for Change campaign. Indeed, a clearer vision for our planet’s future starts with inspiring Filipinos to lead the change, to encourage them and let them know that their individual efforts will help organizations like ours create an impact on biodiversity protection and respond to the climate crisis,” says Palma. “Creative campaigns like Cases for Change help remind Filipinos that saving the environment starts with a vision, and with a partner like Owndays, we believe that together, it is possible to make the vision of a better future for our environment come true”.
For more information, please contact:
Kent Rebultan
Brand & Innovative Partnerships Assistant Manager
krebultan@wwf.org.ph
For media arrangements, please contact:
Pam Luber
Integrated Communications Manager
pluber@wwf.org.ph