CONSERVATION HEROES

113 Donors of Department of Tourism (DOT) "It’s More Fun in the Philippines"

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With the intent of showing the rest of the world our country’s lesser known, or emerging tourist destinations and attractions, the Department of Tourism (DOT) came up with the “It’s More Fun in the Philippines!” ad campaign.

All the ads were crowdsourced, with DOT making use of images posted by tourists who have experienced firsthand the beauty and richness of our environment with that very hashtag - and for every post, the DOT made a donation to WWF-Philippines.

113 donors contributed their photos to the campaign!

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